Madhappy Retail
Shibuya, Tokyo

2024

the interior of a clothing store with white walls and blue clothes racks .

Concept store for a collaboration between Madhappy Japan and the Swiss furniture company USM in the Jingumae district of Shibuya, Tokyo. The objective of the store was to showcase the clothing brand’s growing list of creative endeavors, including their biannual print magazine, coffee brand, and non-profit foundation.

a black and white drawing of a wall and a column .

The project is concepted as an ‘open-plan office.’ Drawing inspiration from Tokyo’s influential Metabolism movement, the shop uses office blinds to create a ‘flexible architecture’ that allows the layout to adapt based on its display, use, and program.

Reference—The Scharer House by Fritz Haller, built in 1968.

a large white room with a staircase and clothes hanging on racks .
a black and white drawing of a room with red , blue and yellow furniture .

The store, designed on a 1:2, 1:1, 3:1 grid, uses light and layering to express a verticality that, both functionally and experientially, references the works and concepts of Fritz Haller, the architect and designer of USM’s famous modular furniture line.

a store with clothes hanging on racks and a staircase .
a black and white floor plan of a building .

Social Works saw the project through from start to finish, designing and implementing a unique and realistic build for the tight schedule and budget often found in retail construction.

a room with a desk , chairs , shelves and windows .

Reference—Paul Schärer’s office, 1970.

a white room with a staircase and white curtains